Dec 26, 2024  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog [ARCHIVED CATALOG]

Business Administration, Marketing, B.S.


Note: To graduate with a major in Business Administration, students must select a minimum of one concentration and earn at least a ‘C’ on courses in the business core and in the concentration area(s). To graduate with a minor in any area of business, students must earn at least a ‘C’ on all courses within the minor(s).

Students earning a B.S. in Business Administration may graduate with a minor in any one of the four concentration areas.

Students majoring in Business Administration who have a 3.25 or higher GPA after completion of seventy-six (76) hours are eligible to apply for the Master of Arts in Organizational Leadership. Commonly known as the 4+1 Program, it allows students to complete an undergraduate and graduate degree in five (5) years. Students provisionally accepted into the program can take up to six (6) of the required thirty (30) graduate courses during their senior year. Graduate courses taken while an undergraduate student are included in full-time undergraduate tuition. Classes count toward both undergraduate and graduate degrees.

GPA 2.00

Minimum Graduation Requirements (120 credit hours)


Marketing Concentration (21 credit hours)


Additional Requirements (16 credit hours)


VALUES Core (36 credit hours)


Vocation, Application, and Learning in the Undergraduate Experience for Students

*Personal and Civic VALUES (6 credit hours)


These 6 credit hours must be from 2 different disciplines. Disciplines are designated by prefixes. Personal and Civic VALUES courses allow students to develop self and identity and explore the individual’s role in and impact on society. Personal and Civic VALUES courses are designated in the Academic Catalog and designated in the Class Schedule with PV. To view a list of approved Personal and Civic VALUES courses, click VALUES Core .

*Historical and Global VALUES (3 credit hours)


Historical and Global VALUES courses engage students in critical analysis of the past to understand how knowledge of history helps them to navigate their future. These courses also encourage students to ask critical questions about global issues and challenges. Historical and Global VALUES courses are designated in the Academic Catalog and designated in the Class Schedule with HV. To view a list of approved Historical and Global VALUES courses, click VALUES Core .

*Scientific VALUES (3 credit hours)


Scientific VALUES courses enable students to develop the skills necessary to employ the scientific method and assess the way evidence-based knowledge affects the understanding of self, others, and the world. These courses encourage students to explore the physical, natural, and behavioral world. Scientific VALUES courses are designated in the Academic Catalog and designated in the Class Schedule with SV. To view a list of approved Scientific VALUES courses, click VALUES Core .

*Cultural and Diversity VALUES (6 credit hours)


These 6 credit hours must be from 2 different disciplines and at least 3 of these 6 credit hours must be 200 level or higher. Disciplines are designated by prefixes. Cultural and Diversity VALUES courses prepare students to interact with people from diverse backgrounds and thrive in an interconnected world. These courses introduce students to an understanding of diverse cultures, arts, and communities. Cultural and Diversity VALUES courses are designated in the Academic Catalog and designated in the Class Schedule with CV. To view a list of approved Cultural and Diversity VALUES courses, click VALUES Core .

*Notes


These 18 credit hours must include 3 credit hours of social or behavioral science and 3 credit hours of humanities or fine arts. Social or behavioral sciences include geography, history, sociology, political science, psychology, or economics. Humanities or fine arts include philosophy, music, literature, drama, art, or religion.

Students can “double count” up to 6 credit hours of these 18 credit hours for both their major and general education. However, students cannot use a course to fulfill both the VALUES Core and the Global Learning Core.

To qualify for a baccalaureate degree, a student must complete a minimum of 120 credit hours, meet the university’s VALUES Core requirements, and meet any specific requirements of the major.