May 20, 2024  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog
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BUS 321 - Advertising and Sales Promotion


A study of the principles and techniques surrounding advertising and sales promotion activities in business. Emphasis is placed on the role of advertising and other promotional mix elements in the integrated marketing communications program of an organization.

Prerequisite(s): BUS 220  
Credits: 3 hours



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