BUS 329 - Consumer Behavior

A study of the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products, services, and ideas. Emphasis is placed on the major factors influencing how consumers process and learn information and the techniques marketers use to influence consumer attitudes and behaviors.Students will complete a variety of application exercises requiring them to use problem solving skills as well as verbal and written communication skills.

Prerequisite(s): BUS 220
Credits: 4 hours