BUS 220 - Foundations of Marketing Theory

A study of the process of planning and executing the conception, pricing, and distribution of ideas, goods, services, organizations and events to create and maintain relationships that will satisfy individual and organizational objectives. Emphasis is placed on the marketing mix elements (product, price, distribution, and promotion) and their interrelated role in satisfying final and organizational consumers. Students will complete a variety of collaborative classroom exercises requiring them to use problem solving skills as well as verbal and written communication skills.

Prerequisite(s): Sophomore standing
Credits: 4 hours