BUS 322 - Selling

A study of the fundamental principles of selling, including consultative selling, strategic selling, partnering, value-added selling, and sales force automation. Other topics include career opportunities, ethics, prospecting, presentation strategies, and communication styles and skills. Students will complete a role-play/simulation for personal selling providing them an opportunity to apply the principles that serve as the foundation for personal selling. The role plays will require students to collaborate, communicate, and problem solve.

Prerequisite(s): BUS 220
Credits: 4 hours