Apr 30, 2024  
2022-2023 Academic Catalog 
    
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2022-2023 Academic Catalog [ARCHIVED CATALOG]

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BUS 321 - Advertising and Sales Promotion

A study of the principles and techniques surrounding advertising and sales promotion activities in business. Emphasis is placed on the role of advertising and other promotional mix elements in the integrated marketing communications program of an organization.

Prerequisite(s): BUS 220  
Credits: 3 hours


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