Business Administration, Marketing, B.S.

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Note: To graduate with a major in Business Administration, students must select a minimum of one concentration and earn at least a ‘C’ on courses in the business core and in the concentration area(s). To graduate with a minor in any area of business, students must earn at least a ‘C’ on all courses within the minor(s).

Students earning a B.S. in Business Administration may graduate with a minor in any one of the four concentration areas.

GPA 2.00

Minimum Graduation Requirements (120 credit hours)

Business Core (47 credit hours)

BUS 150 - Foundations of Business Credits: 3 hours
BUS 161 - Business Mathematics Credits: 3 hours
ACCT 201 - Financial Accounting Credits: 3 hours
ACCT 203 - Managerial Accounting Credits: 3 hours
BUS 210 - Applied Business Ethics Credits: 3 hours
BUS 220 - Foundations of Marketing Theory Credits: 3 hours
BUS 261 - Foundations of Management Theory Credits: 3 hours
BUS 285 - Legal Environment of Business Credits: 3 hours
ECON 250 - Principles of Microeconomics Credits: 3 hours
ECON 251 - Principles of Macroeconomics Credits: 3 hours
IS 300 - Analytical Computing for Business Credits: 3 hours
BUS 301 - Principles of Finance Credits: 3 hours
BUS 324 - Business Communications Credits: 3 hours
BUS 390 - Business Colloquium Credits: 1 hour
BUS 452 - Global Environment of Business Credits: 3 hours
BUS 490 - Business Internship Credits: 1, 2, or 3 hours
BUS 492 - Business Strategy Credits: 3 hours

Marketing Concentration (21 credit hours)

BUS 321 - Advertising and Sales Promotion Credits: 3 hours
BUS 322 - Selling Credits: 3 hours
BUS 329 - Consumer Behavior Credits: 3 hours
BUS 338 - Marketing Research Credits: 3 hours
BUS 375 - Social Media Marketing Credits: 3 hours
BUS 420 - Marketing Management Credits: 3 hours
BUS 484 - Project Management and Practice Credits: 3 hours

Additional Requirements (16 credit hours)

IS 110 - Basic Computer Applications for Business Majors Credits: 3 hours
COMM 101 - Public Speaking Credits: 3 hours or
COMM 201 - Voice and Articulation Credits: 3 hours
General Electives (other than BUS 110 ) Credits: 10 hours