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Dec 04, 2024
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BUS 420 - Marketing Management Focus is on developing the strategic manager in the comprehensive marketing field. Addresses overall strategies in a dramatically changing marketplace. Applies knowledge from previous course work to problems faced by marketing managers in private, public, and not-for-profit organizations.
Prerequisite(s): Grades of C or better in BUS 220 and BUS 329 Prereq/Corequisites: Prerequisite/Corequisite(s): BUS 338 Credits: 3 hours
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