Dec 04, 2024  
2015-2016 Academic Catalog 
    
2015-2016 Academic Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUS 420 - Marketing Management


Focus is on developing the strategic manager in the comprehensive marketing field. Addresses overall strategies in a dramatically changing marketplace. Applies knowledge from previous course work to problems faced by marketing managers in private, public, and not-for-profit organizations.

Prerequisite(s): Grades of C or better in BUS 220  and BUS 329  
Prereq/Corequisites: Prerequisite/Corequisite(s): BUS 338  
Credits: 3 hours



Add to Portfolio (opens a new window)