BUS 420 - Marketing Management

Focus is on developing the strategic manager in the comprehensive marketing field. Addresses overall strategies in a dramatically changing marketplace. Applies knowledge from previous course work to problems faced by marketing managers in private, public, and not-for-profit organizations.

Prerequisite(s): Grades of C or better in BUS 220 and BUS 329
Prereq/Corequisites: Prerequisite/Corequisite(s): BUS 338
Credits: 3 hours