BUS 338 - Marketing Research

A course examining the collection, interpretation, and presentation of marketing data. Emphasis is placed on survey and experimental design, the creation of survey and opinion-gathering instruments, and sales forecasting. Course requires intensive use of statistical and analytical techniques and computer software packages.

Prerequisite(s): Grades of C or better in BUS 220 , BUS 329 , IS 300 (formerly IS 200) , and MATH 160 , Junior Standing.
Credits: 3 hours