May 20, 2024  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog
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BUS 420 - Marketing Management


Focus is on developing the strategic manager in the comprehensive marketing field. Addresses overall strategies in a dramatically changing marketplace. Applies knowledge from previous course work to problems faced by marketing managers in private, public, and not-for-profit organizations.

Prerequisite(s): Grades of C or better in BUS 220  and BUS 329   
Credits: 3 hours



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