GC 283 - Digital Printing & Variable Data Applications

This course provides a study of digital printing, including an in-depth look at variable data printing. Students will study the technology and science behind digital printing, including an examination of the main types and applications. Students will understand the impact of digital printing on the print industry as a whole, including the resulting creation of new media distribution channels, as well as its smaller impacts on consumers, advertisers, designers, etc. Students will learn how to properly plan and execute a variable data job, from data collection/organization through document design and printing. Students will be exposed to basic variable data applications through InDesign’s built in Data Merge feature, FusionPro and database management fundamentals using FileMaker Pro.

Prerequisite(s): GC 110
Credits: 3 hours