Jun 17, 2024  
2012-2013 Academic Catalog 
    
2012-2013 Academic Catalog [ARCHIVED CATALOG]

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BUS 220 - Marketing


A study of the process of planning and executing the conception, pricing, and distribution of ideas, goods, services, organizations and events to create and maintain relationships that will satisfy individual and organizational objectives. Emphasis is placed on the marketing mix elements (product, price, distribution, and promotion) and their interrelated role in satisfying final and organizational consumers.

Prerequisite(s): Sophomore standing
Credits: 3 hours



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