Apr 27, 2024

2015-2016 Academic Catalog

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2015-2016 Academic Catalog [ARCHIVED CATALOG]

Marketing Minor

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Minimum Requirements (24 credit hours)

ECON 250 - Principles of Microeconomics Credits: 3 hours or
ECON 251 - Principles of Macroeconomics Credits: 3 hours
BUS 110 - Introduction to Business Credits: 3 hours or
BUS 150 - Foundations of Business Credits: 3 hours or
SSPE 340 - Principles of Sport Management Credits: 3 hours
BUS 220 - Foundations of Marketing Theory Credits: 3 hours
ACCT 201 - Financial Accounting Credits: 3 hours
IS 271 - Business Information Systems Credits: 3 hours

Business Marketing Electives (6 credit hours)

Choose two from the following:

BUS 321 - Advertising and Sales Promotion Credits: 3 hours
BUS 322 - Selling Credits: 3 hours
BUS 323 - Retail Merchandising Credits: 3 hours
BUS 329 - Consumer Behavior Credits: 3 hours
BUS 338 - Marketing Research Credits: 3 hours
BUS 420 - Marketing Management Credits: 3 hours

Business Marketing Elective (3 credit hours)

Choose one additional course from the following:

BUS 302 - Organizational Theory and Behavior Credits: 3 hours
BUS 303 - Electronic Commerce for Managers Credits: 3 hours
BUS 321 - Advertising and Sales Promotion Credits: 3 hours
BUS 322 - Selling Credits: 3 hours
BUS 323 - Retail Merchandising Credits: 3 hours
BUS 329 - Consumer Behavior Credits: 3 hours
BUS 338 - Marketing Research Credits: 3 hours
BUS 420 - Marketing Management Credits: 3 hours
BUS 484 - Project Management and Practice Credits: 3 hours

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