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    Chowan University
  Sep 23, 2017
2017-2018 Academic Catalog
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BUS 420 - Marketing Management

Focus is on developing the strategic manager in the comprehensive marketing field. Addresses overall strategies in a dramatically changing marketplace. Applies knowledge from previous course work to problems faced by marketing managers in private, public, and not-for-profit organizations.

Prerequisite(s): Grades of C or better in ENGL 102  ,  BUS 220  and BUS 329  
Prereq/Corequisites: BUS 338  
Credits: 3 hours

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