Jul 20, 2018  
2017-2018 Academic Catalog 
    
2017-2018 Academic Catalog [ARCHIVED CATALOG]

[Add to Portfolio]

BUS 420 - Marketing Management


Focus is on developing the strategic manager in the comprehensive marketing field. Addresses overall strategies in a dramatically changing marketplace. Applies knowledge from previous course work to problems faced by marketing managers in private, public, and not-for-profit organizations.

Prerequisite(s): Grades of C or better in ENGL 102  ,  BUS 220  and BUS 329  
Prereq/Corequisites: BUS 338  
Credits: 3 hours



[Add to Portfolio]