May 24, 2018  
2017-2018 Academic Catalog 
    
2017-2018 Academic Catalog [ARCHIVED CATALOG]

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BUS 338 - Marketing Research


A course examining the collection, interpretation, and presentation of marketing data. Emphasis is placed on survey and experimental design, the creation of survey and opinion-gathering instruments, and sales forecasting. Course requires intensive use of statistical and analytical techniques and computer software packages.

Prerequisite(s): Grades of C or better in BUS 220 , BUS 329 , IS 300 , and MATH 160 , Junior Standing.
Credits: 3 hours



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