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    Chowan University
   
 
  Sep 23, 2017
 
 
    
2017-2018 Academic Catalog
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BUS 321 - Advertising and Sales Promotion


A study of the principles and techniques surrounding advertising and sales promotion activities in business. Emphasis is placed on the role of advertising and other promotional mix elements in the integrated marketing communications program of an organization.

Prerequisite(s): BUS 220 , Business major or minor.
Credits: 3 hours



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