Nov 15, 2018  
2017-2018 Academic Catalog 
    
2017-2018 Academic Catalog [ARCHIVED CATALOG]

[Add to Portfolio]

BUS 321 - Advertising and Sales Promotion


A study of the principles and techniques surrounding advertising and sales promotion activities in business. Emphasis is placed on the role of advertising and other promotional mix elements in the integrated marketing communications program of an organization.

Prerequisite(s): BUS 220 , Business major or minor.
Credits: 3 hours



[Add to Portfolio]