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    Chowan University
  Sep 23, 2017
2017-2018 Academic Catalog
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BUS 303 - Electronic Commerce for Managers

An introduction to the history and design of Internet-based business models utilizing electronic commerce in organizations. Topics include e-commerce management principles; integration of human and information technology resources; training and development; use of information systems; knowledge management strategies; management of business units to implement technological marketing (or e-marketing); creation of new roles and responsibilities for managers in the e-commerce environment; relationships among the internet, government, and society; and future prospects of e-commerce.

Prerequisite(s): BUS 220  and IS 271 , Junior Standing, Business major or minor.
Credits: 3 hours

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