The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    Chowan University
   
 
  Dec 13, 2017
 
 
    
2017-2018 Academic Catalog
[Add to Portfolio]

BUS 220 - Foundations of Marketing Theory


A study of the process of planning and executing the conception, pricing, and distribution of ideas, goods, services, organizations and events to create and maintain relationships that will satisfy individual and organizational objectives. Emphasis is placed on the marketing mix elements (product, price, distribution, and promotion) and their interrelated role in satisfying final and organizational consumers.

Prerequisite(s): Sophomore standing, BUS 150 , BUS 110 , or SSPE 340  
Credits: 3 hours



[Add to Portfolio]